Redefining Agriculture

About Fragaria

We are a farming company with extensive knowledge and industry experience. Our aim is to bring the best technologies and farming practices to India. We see a world where access to high-quality fruits and vegetables are a non-negotiable.

A large, ripe strawberry floating in the sky among smaller strawberries, with clouds and blue sky in the background.

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Fragaria Fruits Raises USD 2M to Bring Year-Round High Quality Strawberries to India

Bangalore, India — July 26, 2025

Fragaria Fruits Pvt. Ltd., a high-tech farming company, has raised USD 2M in seed funding to expand its vision of revolutionizing the fruit-eating experience in India.

The funding round was led by WEH Ventures and Rainmatter , with participation from Spiral Ventures, Perpetual Capital and a group of prominent angel investors such as Sashi Kumar, CEO of Akshayakalpa Organic. The capital will be used to scale the company's indoor vertical farming operations for strawberries and pilot bluberries and raspberries, enabling Fragaria Fruits to officially launch commercial production and enter the Indian market at scale.

A close-up of a ripe red strawberry hanging from a plant in a greenhouse.

Fragaria Fruits is the company behind Oh! Fruits, a premium fruit brand dedicated to delivering flavorful, fresh, and responsibly grown produce. Founded in 2024 by Harish Varadharajan (India), Damian Lopez-Salazar (Mexico), and Timothy van Niekerk (South Africa), the company combines cutting-edge agricultural technology with best-in-class cultivation practices to push Indian farming into the modern era.

Following a successful pilot farm in Chennai that achieved consistent, year-round strawberry production, Fragaria Fruits will now scale operations to Bangalore, targeting a daily output of 120 kg of premium strawberries.

“We believe Fragaria is solving a major supply chain inefficiency in India’s fruit industry,” said Rohit Krishna, Partner at WEH Ventures. “Their innovative approach to climate-resilient, tech-enabled farming is a game-changer in the premium produce space.”

“It marks a significant milestone in our mission to create India’s most trusted and beloved fruit brand.” said Timothy van Niekerk, co-founder of Fragaria Fruits.

The company plans to use the capital to deepen its expertise in strawberry and berry production, expand its farming footprint, and build a robust year-round supply chain under the Oh! Fruits brand.

A floating logo of "Oh! Fruits" made of strawberries in a minimalistic room with a white background.

“This funding will help us scale our operations faster and reach more consumers with consistently high-quality fruits”

Two people standing in a grassy field under a partly cloudy sky, with trees in the background and a few animals grazing in the distance.

Timothy van Niekerk,
co-founder of Fragaria